BOXT are an award-winning tech platform designed to revolutionise the way heating and smart technology is ordered and installed in homes. They were founded in 2017 to redefine the world of home heating, making it modern and stress-free.
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BOXT needed a commercial that not only showcased the benefits of its service but also captured viewers attention and even added a little controversy, ruffling some feathers with their traditional competitors.
Our solution was to create a campaign that would highlight the frustrations homeowners face when their boiler breaks down, offering an alternative, simple, quick and stress-free service with BOXT's commitment to delivering and installing a new boiler the very next day. The series of 40 & 30 second spots take a tongue-in-cheek look at some of the pitfalls that the traditional route of boiler replacement can take with confused and bamboozled customers being subjected to jumbled boiler jargon, expensive replacements and engineer unavailability. Then we demonstrate how BOXT can come to the rescue with a simple, stress and bamboozle-free way to get it sorted quickly and cheaply. The Specials track - 'Message to you Rudy (stop your messing around)' was used to add a further nod to the absurdness behind the traditional way to fix heating problems.