To be truly Über you have to follow the agency mantra; work hard every day to live up to the Über title. You have to go over and above, your ideas need to shine brighter and your results need to be consistent. Winning awards is a by-product not a goal. You have to take your work seriously and yourself not so. You have to learn and understand exactly who our clients are, exactly what they do and exactly who their customers are. You have to be passionate, knowledgeable and love what you do.