We're really pleased to reveal the brand new, very shiny, VERY heavy 2017 Fresh award! Designed by our Managing Director Greg Clark, the solid bronze trophy is based on the long standing Fresh podium identity. Each has been individually cast in a Sheffield foundry, hand polished and engraved to mean no two are truly the same.

Managing Director Greg Clark said: “Fresh had last year off to re-group and re-ignite what it was about and begin to introduce something truly “Fresh” to the arena. There will only be 10 awards given on the night so I wanted to create something that looked and felt as special and rare as they will indeed be. I sincerely wish all the nominees luck on the night. I hope the winners have a sturdy trophy cabinet.”

The awards will be held at the Marble Hall Congress Centre in London this Thursday.