London. The Big Smoke. Big on creative talent. Big on costs.

Why do so many brands automatically default to agencies from the capital? When you can get the exact same levels of creativity and service right here, for a lot less money?

London Bound tells the story of a brand manager sneaking off to the capital behind his agency’s back because he’s heard that “they do things proper” down there. However, he is caught waiting on the train platform by an Über creative...