Right. Let’s get one thing straight. This here Über was here long before those pesky Silicon Valley types came up with the 
idea of being able to hire a taxi with your phone, but without ever having to speak to some gravel-voiced harridan in a porta cabin. 
In fact, we reached our 10
th year in 2014, and as part of our slightly more salubrious celebrations we decided it would be cool to challenge 
our own creatives, plus a number of local artists, illustrators and designers to reinterpret the original Über logo. The results 
were an impressive gallery of Ü’s, that included everything from hand drawn pencil illustrations to delicious baked treats.  
Also, as self-confessed über geeks, we had to pay to tribute to some of our fave sci-fi films and comic book heroes.