A lot of people think that the world of advertising is detached from reality. That us creative types simply swan about in our own little bubbles. Doodling in our little sketchbooks at desks adorned with our favourite toys, and throwing tantrums if clients don’t ‘get’ our ideas. So, we felt it was time to set the record straight by offering a peek behind the curtain. Using fly-on-the-wall footage from inside the fast-paced world of advertising, this revealing documentary takes the viewer inside the creative corridors of leading agency Über, capturing a day in the life of the agency in its 10th year.