Fragrance Flashbacks

Posted on Friday 30th October, 2015

Author: Lydia Abraham

Following on from the success of previous projects, we’ve just launched our latest campaign with The Perfume Shop - ‘Where Will It Take You?’.

Taking inspiration from the theme of smell being the sense most linked to triggering memories, the campaign aims to show how a fragrance can really take you back to a fond memory. Along with the launch of a revised brand logo, the campaign sees the introduction of a pair of interconnected TV commercials, a suite of product-focused ads and an online social media competition. Oh, and Game of Thrones star Iain Glen features on the voiceover… A big hit in the office with the GOT fans!

The supporting social media competition has launched this week, encouraging people to tag images of their favourite memories with #wherewillittakeyou on Twitter and Instagram. Uploaded images are then pulled into a microsite, creating a gallery of memories.

With ads now on air and competition entries rolling in, it’s great to finally see our work out there! Check out the 'Where Will It Take You?’ microsite here.