Johnnie Walker has released a short film featuring actors Jude Law and Giancarlo Giannini as part of the brand’s latest strategy to promote its Blue Label whisky.
Steeped in extravagance (we wouldn’t expect anything less!), Law & Giannini engage in a ‘gentleman’s wager’ over the ownership of a beautiful sail boat moored off the coast of the British Virgin Islands, before heading back to London to settle the deal.
Storytelling has become a huge part of the luxury brand experience, and a growing number of brands are now using film to promote their products as part of a fantasy lifestyle which includes cars, watches and designer threads; getting your hands on Jude Law’s elegant pocket square or Giannini’s leather shoes, for example, is as simple as clicking on the embedded links hidden in video itself. Classy!