Mad for it!

Posted on Wednesday 3rd April, 2019

After successfully winning a pitch to work with Chester Zoo on marketing their latest attraction, we have designed and developed a creative concept for their campaign to promote the zoo’s new Madagascar habitat which includes a lemur walkthrough.

This new immersive space will bring visitors closer to wildlife as well as bring conservation to life through recreations of the island’s habitat, allowing visitors to explore a slice of Madagascar, its animals, the zoo’s conservation stories, art, and the opportunity to walk among the lemurs.

Our campaign leads with a video that tells ‘The Tail of Madagascar', an inspiring and engaging piece based around the stars of the habitat, the lemurs. 

Rob Sandom, our Creative Director explains, “It has been incredible to work with Chester Zoo on what has been a really fun and interesting brief. The island of Madagascar is an amazing anomaly with a truly unique backstory, wildlife and culture. We simply wanted to tap into this history, told as a fable passed down, celebrating its legacy whilst using distinctive storybook style illustrations created by the hugely talented Febin Raj."

Chester Zoo is the country’s most popular visitor attraction outside of London and, through this creative, is forecast to attract 200,000 visitors this Spring.

Anna Barker, Marketing Manager at Chester Zoo praised our work, “We absolutely love it! The animation is stunning, and it really celebrates the island and the zoo experience. The creative works across all of the different campaign deliverables, too. Madagascar is home to stunning wildlife found nowhere else on Earth and to be able to celebrate this island and the zoo’s conservation work through our Easter marketing campaign has been great!”