Über Agency's social media savvy digital elves have been hard at work this week, creating and launching the UK's first Christmas sentiment analysis tool to track the spread of festive cheer in the run up to Christmas.
Powered by Twitter, Season's Tweetings has been designed as a live infographic and offers an insight into all sorts of important (and non important!) Christmas data. From the merriest place in the UK, to the number of Christmas trees going up in the weeks up until Christmas.
The page also tracks the probability of snow and all those who are dreaming of a White Christmas, as well as the chances of getting lucky under the mistletoe (it's not looking great for the Welsh at the moment).
Visit the site here http://seasons-tweetings.co.uk