We recently worked with high-street food retailer, Iceland, on their latest campaign to promote quality frozen food to the great British public, reviving the brand’s classic strap-line to appeal to fish-finger fanatics, and curry aficionados alike.

Our creative team particularly enjoyed the research part of this project – after extensive testing of a wide variety of Iceland products (all necessary, of course), we thoroughly recommend the Chicken Tikka Lasagne.

You can check out the rest of the ads here.