Posted on Monday 30th January, 2017

Author: Lydia Abraham

Once again we’re pleased to share that Über has worked with the British Academy of Film and Television Arts (BAFTA) to produce the cinema trailer for the 2017 EE British Academy Film Awards!

For this year’s trailer we followed the creation of the prestigious BAFTA mask. Still using the same method, the trailer shows the time, effort, skill and attention that goes into each mask to make owning one worthwhile, regardless of the heights you have to gain to obtain one. Alongside this, the trailer features famous faces from the awards, projected onto the walls of the forge. To finish, we see the final mask brought to the stage.

Our appointment comes from a long running relationship with BAFTA, with this our third year to be appointed for creation of the trailer. This year we’ve thoroughly enjoyed working on a number of projects for the organization, with work also including brochures and events collateral for Piccadilly 195, commemorative Richard Attenborough events and HRH dinners.

You can view the full trailer here.