Über gets the I’m a Celebrity bug!

Posted on Thursday 12th October, 2017

Author: Lydia Abraham

The news is out – we’re excited to share that we’ve secured the creative and production of tombola’s sponsorship of I’m A Celebrity Get Me Out Of Here! After a campaign specific pitch, we’re happy to see our 5+ year partnership with Britain’s biggest bingo site still going strong.

We’ve worked with tombola as their long-term incumbent agency across a variety of bingo campaigns, and more recently helped successfully launch tombola arcade, their instant win games sister site. The idents are part of tombola’s continuing expansion of arcade, with our team having developed a creative route which clearly communicates the fun of the brand and sits firmly within the IAC world.

Über Managing Director, Greg Clark said: “tombola arcade and I’m a Celeb both share a very loyal fan base. Our creative needed to do justice to both and bring them together. I’m A Celeb is one of the most watched programmes of the year for a reason. It’s great entertainment and I believe our campaign holds up against it and will firmly become part of the whole IAC experience”.

tombola’s Phil Cronin, Founder, added: “We’re delighted to be partnering with ITV by sponsoring I’m a Celebrity, get me out of here! We were genuinely thrilled Über won the pitch and we will continue working with them. Über have a great understanding of our brand and created a wonderful campaign to complement the show and the tombola arcade, which we hope our players and viewers will thoroughly enjoy.”

We’ll be creating over 40 tombola arcade idents, which will feature across the full I’m A Celebrity schedule starting this November. For now, there's been a small takeover on our homepage... Bring on the bush tucker trials!