CASIO

Born from a dream of "creating a watch that never breaks" in 1983, CASIO engineer Kikuo Ibe won the battle against the laws of nature. He designed a watch that would resist centrifugal and impact forces, as well as high water pressure. Since then, the name G-SHOCK has become a byword for independence and pushing the limits.

THE CHALLENGE

We were tasked with creating a campaign that celebrates the collaboration between the new Casio G-SHOCK B2100 and the Disney/Marvel 'Deadpool & Wolverine' movie release.

THE SOLUTION

The full campaign highlights the connection between the movie and the two iconic watches, the B2100 in yellow and red. By using themes of time and action, we emphasise the G-SHOCK watches' impact resistance and precision, seamlessly linking these elements to the movie's dynamic energy.

THE RESULTS

Although it's still in the early stages, the campaign has already achieved positive results, with impressive engagement and record sales figures.

270,000+ views
144,000+ engagements