Early 2020, the Covid-19 pandemic forced an almost global lockdown, negatively affecting and infecting millions of people across the world. We decided to try and create something that might offer a small glimmer of positivity and hope in a time of solitude, sadness and loss.
Infect.love was created as a virtual memorial wall for anyone to contribute messages of thanks, happiness and positivity. An online hub and design tool (using consistent assets, artwork and colour palette) was built to allow contributors to create their own tiles as part of the ever-growing digital wall and to allow them to share their messages on social channels and also see the positivity spread on a live global map.
1000’s of tiles were created and shared online and press stories gained notable attention in a number of high-profile worldwide publications.