Keebles Brand Language

Keebles is a leading firm of solicitors with specialised legal teams operating from offices in Doncaster, Leeds and Sheffield. The brand, through its various guises over the past century, has built a solid reputation for professionalism and expertise in numerous areas of law.

The Challenge

Following on from Über’s successful rebranding of the company in 2018, the next stage was to develop a coherent brand language to communicate and reinforce the brand’s ethos with the aim of attracting new clients.

The Solution

We translated key graphical elements from the logo device to create a suite of brand collateral, including a main brochure and focused sector brochures. The graphical system was originally conceived to be adaptable enough to be rolled out across different mediums and in slightly different iterations whilst being readily recognisable as being part of the same design suite.