PureGym is Britain's largest gym chain by membership, with over 1,000,000 members registered across their 300+ branches.
During the pandemic, alongside all leisure facilities, PureGym had to close down meaning gym-goers up and down the country had no access to their regular work outs. Very quickly, PureGym adapted to the situation, creating PureGym Together, a solution that allowed members to get their exercise fix and gain access to live, online classes with their network of personal trainers.
We created a new sub-brand, that whilst being sympathetic and working in unison with the core brand had a strong theme of connectedness and being part of something bigger, positive and energised.
Alongside the sub-brand we also created a suite of supporting material from outdoor posters to EDM’s, merchandise, video content and pre-roll.