YesTax is a new kind of tax consultancy that does things differently – by making a difference. The brand’s ethos is that tax shouldn’t just be about taking but giving, too. So, as well as providing specialist advice on corporate tax incentives, YesTax pledge to contribute towards charity projects around the world.
We were tasked with creating a campaign that championed the YesTax beliefs and purpose whilst making a big noise and generating brand awareness. A campaign that would stand out loudly and proudly from the corporate crowd, avoiding the archetypal tax clichés and technical jargon whilst at the same time conveying all the levels of quality, expertise and trust required to be a successful financial services company.
We launched YesTax with an outdoor campaign that captured their altruistic brand proposition of 'Positively Better'. A series of simple yet engaging statements that play upon the mundanity of well-known tax terms by twisting them to represent YesTax as an innovative, fresh, and most importantly, charitable tax company.