hlw Keeble Hawson is a leading firm of solicitors with specialised legal teams operating from offices in Doncaster, Leeds and Sheffield. The brand, through its various guises over the past century, has built a solid reputation for professionalism and expertise in numerous areas of law.


Über was tasked with fully rebranding prominent Yorkshire-based solicitors, hlw Keeble Hawson. This included a new name, all internal and external materials, digital presence, signage and company values - balancing the company’s business/corporate offering with its personal services.


Implementing a full strategic review, we proposed a new brand proposition, core brand values and tone of voice to underpin a complete visual overhaul. The ‘Keebles’ identity was based on their ability to help and advise their clients who are looking for the right solution. The logo visually represents their approach of being able to form an effective, professional and cohesive relationship with their clients, visually expressing Keebles and client being ready together.