THE RUDE GIFT CO.

Looking for the perfect gift for the one you love to hate? Well it’s here at f***ing last!
The Rude Gift Co. is a new type of gift company for a particular type of customer and the
ruder and the more insulting the gift, the better.

THE CHALLENGE

It was down to us to interpret this ‘unique’ business idea into an equally fresh brand that
would not only look the dog’s doodahs but engage with its audience, get noticed, create some
controversy and leave no question as to what the company is all about.

THE SOLUTION

A brand that delivers the company ethos and tone of voice to a T(shirt). Not only did we create a unique take
on a logo and brand, but a completely ownable idea that gives the company scope to create endless new t-shirt, mug and
gift designs. We then designed and developed a transactional website as a key selling point and various other pieces
of collateral to sit under the new brand vision which we think is refreshingly great.