BAFTA
The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the general public.
In addition to its world-renowned awards ceremonies, BAFTA has a year-round, international programme of learning events and initiatives that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, scholarships and mentoring schemes, connecting with audiences of all ages and backgrounds across the globe.
THE CHALLENGE
BAFTA needed to raise substantial funds to redevelop their iconic London home, 195 Piccadilly. This would enable them to gain the crucial space needed to increase their charitable influence and reach a wider pool of potential future talent by providing state-of-the-art technology and advanced digital programmes. Additional revenues generated from the corporate hire of the improved facilities would also be ploughed back into new talent schemes.
Über’s task was to produce an invitation for an exclusive event with the Duke of Cambridge to raise money for 195 and to produce a brochure showcasing these future plans with the aim of raising awareness and driving donations.
THE SOLUTION
To communicate BAFTA’s new ‘vision’ to its members, Über produced a lavishly printed brochure and event invite, both complete with gold foil and a spot gold on the inner pages of the brochure for a premium feel. Typography features inset imagery to signify BAFTA opening their doors to a wider demographic of potential talent moving forward.
