Kings Camps is a leading sports and activity camp provider for children and teens aged 4-17 across 55 UK locations and overseas through Kings Camps International. They combine the best elements of a holiday club, sports camp and activity holiday to give children of all ages and interests the chance to develop their skills and abilities, have fun and enjoy a wide range of sports and activities.


Kings Camps were looking for an agency to work with them on a number of projects to freshen up the brand and mark them out the choice for children’s activity camps. Über’s first task was to create a campaign that really pushed the core value of King Camps – getting kids active.


Part One
A new design was developed by Über, using strong graphical shapes with a sense of energy and movement to convey the message of activating children to tune into their senses. The bold shapes were key for injecting colour, interest and focus on a key part of the visual. The campaign also involved the design and build of a responsive WordPress site, with Über fully managing the site’s layout and content.


Part Two
Following the introduction of this new design direction, we’ve then worked on a second, summer, campaign. This time focusing on school summer holidays and the great experiences available at Kings Camps. ‘Make Summer Count’ became our strong call to action for both parents and kids, with numbers also key to the concept, showing the huge range of activities and the measure of emotional value gained from activities. We also worked on redesigning and aligning Kings Camps specialist programme logos with the new core identity. Representing Football Kings, Cricket Kings and Swim Kings, all logos appear on the website, future print collateral and any promotional material.