Fabb Sofas launched in September 2016 with the sole aim of revolutionising the soft furnishing sector. Fabb is run by designers, which means great design comes as standard. They have a business model that cuts out the middleman and passes savings directly to the customer. This is the keystone of their ethos that great design should be affordable for everyone. Fabb have also re-energisedthe sofa shopping experience, with spacious and inspirational stores unlike any others.
Launch the Fabb Sofas brand as a sofa retailer that offers something stylish, fresh and fun in a market place that’s saturated with identikit companies. Highlight the broad range of designer sofas available and communicate Fabb’s consumer-focused KSPs. In short – come up with a highly creative campaign that enables this exciting new brand to truly live up to its name.
Über devised and produced a stylish, energetic and quirky TV spot that captured the essence of Fabb’s contemporary design aesthetics and funky lifestyle appeal. Utilising a fresh pastel colour palette and pacey editing, interspersed with engaging and unexpected imagery, the ad firmly established Fabb as a sofa brand with a difference. The concept was then carried across radio, press and online channels.